About Sojori

The intelligent orchestrator
that property managers
deserve.

Property managers deserve better than tools that only manage calendars and payments. Sojori addresses the need for orchestration: coordinating every interaction, anticipating every need, at the right time.

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2025

launch year

2 cities

Paris · Casablanca

Multi-country already adopted

FR · ES · PT · MA

PARIS✦CASABLANCA✦FRANCE✦SPAIN✦PORTUGAL✦MOROCCO✦PMS✦Channel Manager✦WhatsApp AI✦Orchestration✦PARIS✦CASABLANCA✦FRANCE✦SPAIN✦PORTUGAL✦MOROCCO✦PMS✦Channel Manager✦WhatsApp AI✦Orchestration✦

Our mission

Orchestrate every detail of the guest journey.

Like the best concierge would.

🎯

Not just managing bookings. But coordinating every interaction, anticipating every need, orchestrating every moment — with the precision of a 5-star concierge.

Why Sojori exists

The problem we solve.

The gap between ambition and tools.

Property managers want to offer an exceptional experience: hospitality, attention to detail, anticipating needs.

But traditional PMS systems are limited to managing calendars and payments — without coordinating the experience.

ii.

The need for orchestration, not automation.

Traditional PMS manage calendars, bookings, payments — but they coordinate nothing.

The market needs an orchestrator: a platform that knows a welcome message must be sent D-7, a door code must be generated 4 hours before check-in, that cleaning must be verified before 2 PM.

iii.

PMS automate. Sojori orchestrates.

It's the difference between a robot following rules and a conductor coordinating each instrument at the right time.

Our commitment: you never have to chase a check-in, cleaning, or unsent message again. We orchestrate — you welcome.

Our values

What guides us.

Four principles we revisit with each feature, each hire, each product decision.

01 — Priority

Hosts first.

We build for those who wake up at 6 AM to manage a check-in. Not for VC slides.

🎯

02 — Method

Orchestration, not automation.

Traditional PMS automate. We orchestrate. Every task, at the right time, to the right person.

🔬

03 — Geography

Local presence.

Offices in Paris & Casablanca. Clients in France, Spain, Portugal, Morocco. Sojori adapts to the rules, languages, and customs of each market.

🌍

04 — Pace

Ship fast, iterate faster.

The market moves fast. We ship every week, we listen, we improve. Every host feedback becomes a feature, not a Jira ticket.

⚡

Our journey

From a vision to a platform.

Founded in 2024, launched in 2025, expanding multi-country.

2024

Foundation

Sojori is founded to address the orchestration need in short-term rental management. The goal: go beyond traditional PMS by coordinating every step of the guest journey.

2025

Launch

Sojori is launched. First property managers adopt the platform to orchestrate their daily operations.

Today

Expansion

Clients across different countries use Sojori. We continue improving the product with their feedback — week after week.

The team